• Design
        • The most significant opportunities to impact the cost of building and operating a ship are found in the design and engineering phase.

          Initial Design  |  Basic Design  |  Detailed Design

        • Build
        • Even a smaller shipbuilding project is immense in scope and scale. Manage the challenges that are unique to ship construction.

          Prepare  |  Fabricate  |  Assemble

        • Maintain
        • With the majority of a ship’s life taking place after it’s been built, it’s crucial to ensure that the organization has a clear picture of the vessel at all times.

          Digital Twin  |  Repair / Refit  |  Operations

        • Nexus
        • SSI Nexus is the place where users, creators, & implementers of SSI software get together. Here they discuss best practices & industry trends, tackle common challenges, gain access to the latest software, and provide input into the future of the products that bring them together.

        • MyLearning
        • SSI MyLearning is where SSI users can access detailed training exercises, materials, courses, and certifications. The self-directed training curriculum ensures that training happens on your schedule and when you need it most.

        • SSI Blogs
        • The SSI blog is your place to get insights into the intersection of shipbuilding and technology, how our industry is moving forward, and keep up with SSI news. It’s the only place to read the latest from Denis Morais and Darren Larkins, SSI’s co-CEOs.

          Lighthouse Waveform  |  Shipbuilding Solutions

        • ShipConstructor
        • Engineering information is a shipbuilder’s most important asset. Getting that information to fit your business means using a solution that is built to handle shipbuilding’s unique challenges and information requirements throughout each stage of a vessel’s lifecycle.

        • EnterprisePlatform
        • Every process in a shipyard requires data. Seamlessly sharing that data across tools in the correct format needed allows for meaningful, actionable information to be consumed throughout the organization. Providing the freedom to choose the tailored tools required for a shipbuilding project.

        • ShipbuildingPLM
        • ShipbuildingPLM is the only product lifecycle management (PLM) platform that is specifically built for the business of shipbuilding. It allows your shipyard to manage and organize information, understand change, build a foundation for digital innovation, and support MRO activities – without the risks and costs of traditional PLM implementations.

        • Company
        • Learn more about SSI and our leadership.

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        • Learn more about our Platform and Development Partners.

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        • See the industry leaders who trust SSI.

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        • Help us make the business of shipbuilding possible.

October 8, 2015


How do you convey the value of your products before they are actually built? How do you convey the functionality, the look, or the feel? Normally, you could create a prototype. But we’re in the shipbuilding industry where that is impossible. In fact, many times, we don’t even have detailed models or drawings that can be used to sell the client on the concept. So what’s the solution?

Use virtual renderings and animations

Here is an example from the automotive industry of a company using this strategy.  It’s an an example from Autodesk’s spotlight customer, Staud Studios.

We can all learn from this. Within the shipbuilding industry, you’re not able to create prototypes that can be used for pre-sales activities. Instead, you need to acquire sales based off of old projects or brand new concept designs. Why not use high quality renderings and animations? With Autodesk technology, the process is relatively easy, particularly if you are already using ShipConstructor.

Here’s how it is done. In the video below, Darren Larkins, SSI CEO, breaks down how you can use Autodesk VRED technology in conjunction with ShipConstructor.

Are your sales teams aware of these capabilities?

One thing to keep in mind is that you can spend A LOT of time on a rendering and animation. You can create realistic walkthroughs and even change out material types. (Personally, I like granite counter tops on my virtual yacht.) One question to ask yourself is what is your competition doing? Are they showing the client concepts just based off drawings? Much of the industry still does this but increasingly things are changing. If they are not using a more modern approach, you can create a differentiator for your company by using high quality renderings. On the other hand, if your competition already has started producing these kinds of images and animations, that is all the more reason to adopt this technology. You certainly do not want to be left behind!

Please contact SSI for information on how you can utilize this technology on your future projects.

And join the conversation in the comments or on Twitter using the hashtag #TPOI


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